BOOST YOUR INSURANCE CLIENTELE WITH DIGITAL MARKETING
The insurance service digital marketing landscape is vast and competitive, that’s why you need digital marketing experts for insurance services who ensure your message is heard and your digital footprint is deep. At Lloyd Michaels we take great pride in delivering exceptional results for our clients – every time.
BOOST YOUR INSURANCE CLIENTELE WITH DIGITAL MARKETING
The insurance service digital marketing landscape is vast and competitive, that’s why you need digital marketing experts for insurance services who ensure your message is heard and your digital footprint is deep. At Lloyd Michaels we take great pride in delivering exceptional results for our clients – every time.
SO, HOW DO WE DO IT?
SO, HOW DO WE DO IT?
1. WE LEARN
Where do people in need of insurance look for information? Where do they browse their options and where are they spending their time? We conduct a comprehensive market analysis to uncover critical traffic streams and untapped segments in your industry.
1. WE LEARN
Where do people in need of insurance look for information? Where do they browse their options and where are they spending their time? We conduct a comprehensive market analysis to uncover critical traffic streams and untapped segments in your industry.
2. WE CAPTURE
Remember this stat. 96% of website visitors leave and never return. Confronting right. Well, that’s why your digital campaigns need to be optimised from top to bottom to ensure potential clients aren’t slipping through your marketing net. At Lloyd Michaels we make sure every aspect of your marketing funnel is on point.
2. WE CAPTURE
Remember this stat. 96% of website visitors leave and never return. Confronting right. Well, that’s why your digital campaigns need to be optimised from top to bottom to ensure potential clients aren’t slipping through your marketing net. At Lloyd Michaels we make sure every aspect of your marketing funnel is on point.
3. WE NURTURE
From a marketing perspective, it is important to remember that your marketing efforts don’t end once a new lead comes into your system. More often than not generating leads is the easy part, but if they are not engaged properly thereafter, they can be lost, ignored, or snatched up by your competitors.
Consider these stats:
- On average, 50% of the leads in any system are not yet ready to become a client
- Almost 80% of new leads never become clients
- Nurtured leads make 47% larger purchases than non-nurtured leads.
That’s why we have refined our lead nurturing techniques over hundreds of campaigns to ensure yours succeeds.
3. WE NURTURE
From a marketing perspective, it is important to remember that your marketing efforts don’t end once a new lead comes into your system. More often than not generating leads is the easy part, but if they are not engaged properly thereafter, they can be lost, ignored, or snatched up by your competitors.
Consider these stats:
- On average, 50% of the leads in any system are not yet ready to become a client
- Almost 80% of new leads never become clients
- Nurtured leads make 47% larger purchases than non-nurtured leads.
That’s why we have refined our lead nurturing techniques over hundreds of campaigns to ensure yours succeeds.
4. WE MEASURE
Finally, want to know how your campaigns are performing? Well the beauty of digital marketing is that you will know exactly where each click has come from, which leads led to a client, and what it cost you. You’ll be receiving live campaign updates, monthly reports, coffee catch ups – you name it. Ultimately, by measuring a campaign’s effectiveness you will be able to determine the most important statistic of all – your return on investment (ROI).
4. WE MEASURE
Finally, want to know how your campaigns are performing? Well the beauty of digital marketing is that you will know exactly where each click has come from, which leads led to a client, and what it cost you. You’ll be receiving live campaign updates, monthly reports, coffee catch ups – you name it. Ultimately, by measuring a campaign’s effectiveness you will be able to determine the most important statistic of all – your return on investment (ROI).
WHAT A COMPREHENSIVE DIGITAL CAMPAIGN INCLUDES
WHAT A COMPREHENSIVE DIGITAL CAMPAIGN INCLUDES
SOCIAL MEDIA ADVERTISING
GOOGLE ADS ADVERTISING
SEARCH ENGINE OPTIMISATION
LOCALISED SEARCH
LANDING PAGES
CRM & MARKETING AUTOMATION
REMARKETING (RETARGETING)
WEB DESIGN & DEVELOPMENT
NO OBLIGATION, FREE STRATEGY SESSION
If you are serious about taking your business to the next level. If you are serious about dramatically increasing the number of enquiries so that you are forced to turn away potential residents, then book your FREE strategy session now before this month’s spots are filled.
Application is simple and unobtrusive. The results are astounding and lasting.
These FREE sessions will not last, so get in and make the most of this limited time offer and take your business to the place you’ve always dreamt of.
INCREASE CLIENTS & DEALS
The digital space is where we now spend our time. If you don’t have a comprehensive digital marketing strategy in place – then you are missing out on clients. That’s why it’s imperative that you partner with specialists you can trust.
We differ from most of our competitors by placing real emphasis on the single most important metric; return on investment.
We don’t measure our services on increased online engagement or more likes – but on actual, measurable increases to our client’s bottom line – meaning more clients, more turnover, more profit.
SPEND LESS ON MARKETING
Every week we have people coming to us saying the same thing, “I’m spending too much on my marketing and not getting the results I was promised.”
The reality is our industry is riddled with digital cowboys who promise the world and constantly come up short, either because they don’t know what they’re doing, or they simply don’t care.
So how do we differ? Besides a relentless work ethic, we pride ourselves on staying one step ahead of the competition by leveraging data and advancements in technology to our advantage. Our fresh, innovative approach coupled with our nuanced understanding of our client’s needs allows us to help them succeed.
Ultimately, we deliver a marketing strategy that means our clients spend less time worrying about generating clients and more time and growing and improving their business.
CASE STUDY #1 – HOW WE REDUCED AD SPEND WHILE INCREASING LEADS
THE BRIEF
We were initially asked to brand, develop, launch and execute a marketing strategy for ChapterTwo as a new business in the personal insolvency & mortgage broking market. Since then we have been tasked with providing an ongoing lead stream to the business.
INITIAL CHALLENGES
The client expected a CPA of at least $70 (5 year previous industry experience)
Initial budget constraints that demanded cost effectiveness
Very competitive digital space
Cementing a new company into a well established market
WHAT WE DELIVERED
Achieved an average CPA of just $30
900% Return on investment (ROI)
Industry-low cost-per-click ($2.03)
250+ conversions per month
CASE STUDY #2 – HOW WE HELPED OUR CLIENT INCREASE SALES
THE BRIEF
We were asked to help sell more ski kayaks online for a local retailer in Rushcutters Bay after sales had decreased due to competition.
INITIAL CHALLENGES
Client looking to boost sales through their online Shopify store
They had a branding problem that needed to be overcome
Strong competition from the national distributor
Seasonal issues as it is predominately seen as a Summer sport
WHAT WE DELIVERED
Average monthly ROI = 470%
Sales through the online store have increased significantly
Industry low Cost Per Click @ $1.50 (Google Ads)
The rental side of the business also improved significantly off the back of the integrated campaign’s success
Hear from those who know us best
“I approached the guys at Lloyd Michaels at the beginning of 2017 with an idea I wanted to bring to life. Unfortunately I only had a window of two weeks for the project to be completed. I’m sure I caused many headaches for the LM team, but incredibly they were able to complete the project on time. The marketing strategy was implemented the following week with immediate results that have only improved since then.”
Hear from those who know us best
“We have been working with the team at Lloyd Michaels for over 3 years now. When we started out we had no cash-flow, no clients, and very little money to spend on marketing. The Lloyd Michaels team quickly changed that with an excellent branding launch – followed by very cost effective digital marketing that still continues today.”
Hear from those who know us best
“It’s great working with a team that is so knowledgeable and professional. They have always been eager to continually improve campaign performances, and their passion for their clients cannot be questioned.”
Hear from those who know us best
“We have been working with the guys from Lloyd Michaels for over two years. Our project ideas were brought to life with their help, and we haven’t looked back since.”
INCREASE CLIENTS & DEALS
The digital space is where we now spend our time. If you don’t have a comprehensive digital marketing strategy in place – then you are missing out on clients. That’s why it’s imperative that you partner with specialists you can trust.
We differ from most of our competitors by placing real emphasis on the single most important metric; return on investment.
We don’t measure our services on increased online engagement or more likes – but on actual, measurable increases to our client’s bottom line – meaning more clients, more turnover, more profit.
SPEND LESS ON MARKETING
Every week we have people coming to us saying the same thing, “I’m spending too much on my marketing and not getting the results I was promised.”
The reality is our industry is riddled with digital cowboys who promise the world and constantly come up short, either because they don’t know what they’re doing, or they simply don’t care.
So how do we differ? Besides a relentless work ethic, we pride ourselves on staying one step ahead of the competition by leveraging data and advancements in technology to our advantage. Our fresh, innovative approach coupled with our nuanced understanding of our client’s needs allows us to help them succeed.
Ultimately, we deliver a marketing strategy that means our clients spend less time worrying about generating clients and more time and growing and improving their business.
Hear from those who know us best
“I approached the guys at Lloyd Michaels at the beginning of 2017 with an idea I wanted to bring to life. Unfortunately I only had a window of two weeks for the project to be completed. I’m sure I caused many headaches for the LM team, but incredibly they were able to complete the project on time. The marketing strategy was implemented the following week with immediate results that have only improved since then.”
Hear from those who know us best
“We have been working with the team at Lloyd Michaels for over 3 years now. When we started out we had no cash-flow, no clients, and very little money to spend on marketing. The Lloyd Michaels team quickly changed that with an excellent branding launch – followed by very cost effective digital marketing that still continues today.”
Hear from those who know us best
“It’s great working with a team that is so knowledgeable and professional. They have always been eager to continually improve campaign performances, and their passion for their clients cannot be questioned.”
Hear from those who know us best
“We have been working with the guys from Lloyd Michaels for over two years. Our project ideas were brought to life with their help, and we haven’t looked back since.”
CASE STUDY #1 – HOW WE REDUCED AD SPEND WHILE INCREASING LEADS
CHALLENGES WE FACED
The client expected a CPA of at least $70 (5 year previous industry experience)
Initial budget constraints that demanded cost effectiveness
Very competitive digital space
Cementing a new company into a well established market
WHAT WE DELIVERED
Achieved an average CPA of $20 (X% increase)
900% Return on investment (ROI)
Industry-low cost-per-click ($2.03)
250+ conversions per month
CASE STUDY #2 – HOW WE HELPED OUR CLIENT INCREASE SALES
CHALLENGES WE FACED
Client looking to boost sales through their online Shopify store
They had a branding problem that needed to be overcome
Strong competition from the national distributor
Seasonal issues as this client is predominately seen as a product of Summer
WHAT WE DELIVERED
Average monthly ROI = 470%
Sales through the online store have increased significantly
Industry low Cost Per Click @ $1.50 (Google Ads)
The rental side of the business also improved significantly off the back of the integrated campaign’s success
NO OBLIGATION, FREE STRATEGY SESSION
If you are serious about taking your business to the next level. If you are serious about dramatically increasing the number of enquiries so that you are forced to turn away potential residents, then book your FREE strategy session now before this month’s spots are filled.
Application is simple and unobtrusive. The results are astounding and lasting.
These FREE sessions will not last, so get in and make the most of this limited time offer and take your business to the place you’ve always dreamt of.
Contact Us
(02) 9190 5506
8am-6pm Monday-Friday AEST
info@lloydmichaels.com.au
Level 26, 259 George St
Sydney NSW Australia 2000