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INCREASE PATIENT ENQUIRY WITH DIGITAL MARKETING

The medical marketing landscape is quickly becoming vast and competitive, that’s why you need digital experts who ensure your message is heard and your digital footprint is deep. At Lloyd Michaels we take great pride in delivering results for our clients – over & over again. If we make a promise, we deliver on it – every time.

INCREASE PATIENT ENQUIRY WITH DIGITAL MARKETING

The medical marketing landscape is quickly becoming vast and competitive, that’s why you need digital experts who ensure your message is heard and your digital footprint is deep. At Lloyd Michaels we take great pride in delivering results for our clients – over & over again. If we make a promise, we deliver on it – every time.

SO, HOW DO WE DO IT?

SO, HOW DO WE DO IT?

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1. WE LEARN

Where do people looking for a practise look for information? Where do they browse options and where are they spending their time? We conduct a comprehensive market analysis to uncover critical traffic streams and untapped segments in your industry.

Screen Shot 2019-01-22 at 11.13.50 am

1. WE LEARN

Where do people looking for a practise look for information? Where do they browse options and where are they spending their time? We conduct a comprehensive market analysis to uncover critical traffic streams and untapped segments in your industry.

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2. WE CAPTURE

Remember this stat. 96% of website visitors leave and never return. Confronting right. Well, that’s why your digital campaigns need to be optimised from top to bottom to ensure potential patients aren’t slipping through your marketing net. At Lloyd Michaels we make sure every aspect of your marketing funnel is on point.

Screen Shot 2019-01-22 at 7.53.00 pm

2. WE CAPTURE

Remember this stat. 96% of website visitors leave and never return. Confronting right. Well, that’s why your digital campaigns need to be optimised from top to bottom to ensure potential patients aren’t slipping through your marketing net. At Lloyd Michaels we make sure every aspect of your marketing funnel is on point.

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3. WE NURTURE

From a marketing perspective, it is important to remember that your marketing efforts don’t end once a new lead comes into your system. More often than not generating leads is the easy part, but if they are not engaged properly thereafter they can be lost, ignored, or snatched up by your competitors.

Consider these stats:

  • On average, 50% of the leads in any system are not yet ready to use your practise
  • Almost 80% of new leads never become patients
  • Nurtured leads make 47% more continued appointments than non-nurtured leads.

That’s why we have refined our lead nurturing techniques over hundreds of campaigns to ensure yours succeeds.

Screen Shot 2019-01-22 at 11.12.51 am

3. WE NURTURE

From a marketing perspective, it is important to remember that your marketing efforts don’t end once a new lead comes into your system. More often than not generating leads is the easy part, but if they are not engaged properly thereafter they can be lost, ignored, or snatched up by your competitors.

Consider these stats:

  • On average, 50% of the leads in any system are not yet ready to use your practise
  • Almost 80% of new leads never become patients
  • Nurtured leads make 47% larger purchases than non-nurtured leads.

That’s why we have refined our lead nurturing techniques over hundreds of campaigns to ensure yours succeeds.

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4. WE MEASURE

Finally, want to know how your campaigns are performing? Well the beauty of digital marketing is that you will know exactly where each click has come from, which leads led to a patient, and what it cost you. You’ll be receiving live campaign updates, monthly reports, coffee catch ups – you name it. Ultimately, by measuring a campaign’s effectiveness you will be able to determine the most important statistic of all – your return on investment (ROI).

iStock-886646344 resized

4. WE MEASURE

Finally, want to know how your campaigns are performing? Well the beauty of digital marketing is that you will know exactly where each click has come from, which leads led to a patient, and what it cost you. You’ll be receiving live campaign updates, monthly reports, coffee catch ups – you name it. Ultimately, by measuring a campaign’s effectiveness you will be able to determine the most important statistic of all – your return on investment (ROI).

WHAT A COMPREHENSIVE DIGITAL CAMPAIGN INCLUDES

WHAT A COMPREHENSIVE DIGITAL CAMPAIGN INCLUDES

SOCIAL MEDIA ADVERTISING

GOOGLE ADS ADVERTISING

SEARCH ENGINE OPTIMISATION

LOCALISED SEARCH

LANDING PAGES

CRM & MARKETING AUTOMATION

REMARKETING (RETARGETING)

WEB DESIGN & DEVELOPMENT

NO OBLIGATION, FREE STRATEGY SESSION

If you are serious about taking your business to the next level. If you are serious about dramatically increasing the number of enquiries so that you are forced to turn away potential residents, then book your FREE strategy session now before this month’s spots are filled.

Application is simple and unobtrusive. The results are astounding and lasting.

These FREE sessions will not last, so get in and make the most of this limited time offer and take your business to the place you’ve always dreamt of.

INCREASE PATIENT ENQUIRY

The digital space is where people research & now spend much of their time. If you don’t have a comprehensive digital marketing strategy in place – then you are missing out on clients. That’s why it’s imperative that you partner with specialists you can trust.

We differ from most of our competitors by placing real emphasis on the single most important metric; return on investment. 

We don’t measure our services on increased online engagement or more likes – but on actual, measurable increases to our client’s bottom line – meaning more patients, more turnover, more profit.

SPEND LESS ON MARKETING

Every week we have people coming to us saying the same thing, “I’m spending too much on my marketing and not getting the results I was promised.”

The reality is our industry is riddled with digital cowboys who promise the world and constantly come up short, either because they don’t know what they’re doing, or they simply don’t care.

So how do we differ? Besides a relentless work ethic, we pride ourselves on staying one step ahead of the competition by leveraging data and advancements in technology to our advantage. Our fresh, innovative approach coupled with our nuanced understanding of our client’s needs allows us to help them succeed.

Ultimately, we deliver a marketing strategy that means our clients spend less time worrying about generating patients and more time and growing and improving their business.

CASE STUDY #1 – HOW WE REDUCED AD SPEND WHILE INCREASING LEADS

THE BRIEF

We were recently asked to brand, develop, launch and execute a marketing strategy for ChapterTwo as a new business in the personal insolvency & mortgage broking market. Since then we have been tasked with providing an ongoing lead stream to the business.

INITIAL CHALLENGES

The client expected a CPA of at least $70 (5 year previous industry experience)

The client expected a CPA of at least $70 (5 year previous industry experience)

Initial budget constraints that demanded cost effectiveness

Initial budget constraints that demanded cost effectiveness

Very competitive digital space

Very competitive digital space

Cementing a new company into a well established market

Cementing a new company into a well established market

WHAT WE DELIVERED

<B>Achieved an average CPA of just $30</b>

Achieved an average CPA of just $30

<B>900% Return on investment (ROI)

900% Return on investment (ROI)

<B>Industry-low cost-per-click ($2.03)

Industry-low cost-per-click ($2.03)

<B>250+ conversions per month</b>

250+ conversions per month

CASE STUDY #2 – HOW WE HELPED OUR CLIENT INCREASE SALES

THE BRIEF

We were asked to help sell more ski kayaks online for a local retailer in Rushcutters Bay after sales had decreased due to competition.

INITIAL CHALLENGES

Client looking to boost sales through their online Shopify store

Client looking to boost sales through their online Shopify store

They had a branding problem that we needed to be overcome

They had a branding problem that we needed to be overcome

Strong competition from the national distributor

Strong competition from the national distributor

Seasonal issues as it is predominately seen as a Summer sport

Seasonal issues as it is predominately seen as a Summer sport

WHAT WE DELIVERED

<B>Average monthly ROI = 470%

Average monthly ROI = 470%

<B>Sales through the online store have increased significantly

Sales through the online store have increased significantly

<B>Industry low Cost Per Click @ $1.50 (Google Ads)

Industry low Cost Per Click @ $1.50 (Google Ads)

<B>The rental side of the business also improved significantly off the back of the integrated campaign’s success</b>

The rental side of the business also improved significantly off the back of the integrated campaign’s success

5

DIGITAL MARKETING SECRETS REVEALED

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MyTaxDebt_Logo
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Website
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RoyalFinance_Logo_AW_Colour-01
home_page
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Logo (2)
bankia-logo
5

DIGITAL MARKETING SECRETS REVEALED

INCREASE PATIENT ENQUIRY

The digital space is where people research & now spend much of their time. If you don’t have a comprehensive digital marketing strategy in place – then you are missing out on clients. That’s why it’s imperative that you partner with specialists you can trust.

We differ from most of our competitors by placing real emphasis on the single most important metric; return on investment. 

We don’t measure our services on increased online engagement or more likes – but on actual, measurable increases to our client’s bottom line – meaning more patients, more turnover, more profit.

SPEND LESS ON MARKETING

Every week we have people coming to us saying the same thing, “I’m spending too much on my marketing and not getting the results I was promised.”

The reality is our industry is riddled with digital cowboys who promise the world and constantly come up short, either because they don’t know what they’re doing, or they simply don’t care.

So how do we differ? Besides a relentless work ethic, we pride ourselves on staying one step ahead of the competition by leveraging data and advancements in technology to our advantage. Our fresh, innovative approach coupled with our nuanced understanding of our client’s needs allows us to help them succeed.

Ultimately, we deliver a marketing strategy that means our clients spend less time worrying about generating patients and more time and growing and improving their business.

CASE STUDY #1 – HOW WE REDUCED AD SPEND WHILE INCREASING LEADS

CHALLENGES WE FACED

The client expected a CPA of at least $70 (5 year previous industry experience)

The client expected a CPA of at least $70 (5 year previous industry experience)

Initial budget constraints that demanded cost effectiveness

Initial budget constraints that demanded cost effectiveness

Very competitive digital space

Very competitive digital space

Cementing a new company into a well established market

Cementing a new company into a well established market

WHAT WE DELIVERED

<B>Achieved an average CPA of $20 (X% increase)

Achieved an average CPA of $20 (X% increase)

<B>900% Return on investment (ROI)

900% Return on investment (ROI)

<B>Industry-low cost-per-click ($2.03)

Industry-low cost-per-click ($2.03)

<B>250+ conversions per month

250+ conversions per month

CASE STUDY #2 – HOW WE HELPED OUR CLIENT INCREASE SALES

CHALLENGES WE FACED

Client looking to boost sales through their online Shopify store

Client looking to boost sales through their online Shopify store

They had a branding problem that needed to be overcome

They had a branding problem that needed to be overcome

Strong competition from the national distributor

Strong competition from the national distributor

Seasonal issues as this client is predominately seen as a product of Summer

Seasonal issues as this client is predominately seen as a product of Summer

WHAT WE DELIVERED

<B>Average monthly ROI = 470%

Average monthly ROI = 470%

<B>Sales through the online store have increased significantly

Sales through the online store have increased significantly

<B>Industry low Cost Per Click @ $1.50 (Google Ads)

Industry low Cost Per Click @ $1.50 (Google Ads)

<B>The rental side of the business also improved significantly off the back of the integrated campaign’s success

The rental side of the business also improved significantly off the back of the integrated campaign’s success

NO OBLIGATION, FREE STRATEGY SESSION

If you are serious about taking your business to the next level. If you are serious about dramatically increasing the number of enquiries so that you are forced to turn away potential residents, then book your FREE strategy session now before this month’s spots are filled.

Application is simple and unobtrusive. The results are astounding and lasting.

These FREE sessions will not last, so get in and make the most of this limited time offer and take your business to the place you’ve always dreamt of.

Contact Us

(02) 9190 5506

8am-6pm Monday-Friday AEST

EMAIL

info@lloydmichaels.com.au

Level 26, 259 George St

Sydney NSW Australia 2000