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RECENT RESULTS

We take great pride in delivering results for our clients – over and over again. If we make a promise, we deliver on it – every time. Our most recent digital marketing work & results below.

RECENT RESULTS

We take great pride in delivering results for our clients – over and over again. If we make a promise, we deliver on it – every time. Our most recent digital marketing work & results below.

Chris, Royal Finance

Chris, Royal Finance

“I approached the guys at Lloyd Michaels at the beginning of 2017 with an idea I wanted to bring to life. Unfortunately I only had a window of two weeks for the project to be completed. I’m sure I caused many headaches for the LM team, but incredibly they were able to complete the project on time. The marketing strategy was implemented the following week with immediate results that have only improved since then.”

THE BRIEF

Initially asked to launch Royal Finance into the business loan broking market. We have since implemented a successful lead generation campaign that has driven extraordinary growth in the business.  

CHALLENGES

Short deadline (2 weeks to complete entire project)   Social media had been saturated with advertising by competitors  |  Finding budget effectiveness in an expensive market  |  Lead quality

RESULTS

300% ROI  |  7+ quality leads per day  | 10+ high-yielding deals per month  |  3 integrated digital campaigns  |  2.5 average Google ranking position |  2 year business relationship

Chris, Royal Finance

Chris, Royal Finance

“I approached the guys at Lloyd Michaels at the beginning of 2017 with an idea I wanted to bring to life. Unfortunately I only had a window of two weeks for the project to be completed. I’m sure I caused many headaches for the LM team, but incredibly they were able to complete the project on time. The marketing strategy was implemented the following week with immediate results that have only improved since then.”

THE BRIEF

Initially asked to launch Royal Finance into the business loan broking market. We have since implemented a successful lead generation campaign that has driven extraordinary growth in the business.  

CHALLENGES

Short deadline (2 weeks to complete entire project)   Social media had been saturated with advertising by competitors  |  Finding budget effectiveness in an expensive market  |  Lead quality

RESULTS

300% ROI  |  7+ quality leads per day  | 10+ high-yielding deals per month  |  3 integrated digital campaigns  |  2.5 average Google ranking position |  2 year business relationship

THE BRIEF

We were initially asked to brand, develop, launch and execute a marketing strategy for ChapterTwo as a new business in the personal insolvency & mortgage broking market. Since then we have been tasked with providing an ongoing lead stream to the business.

CHALLENGES

Cementing a new company into the well established debt market  |  Very competitive Google Ads space  |  Initial budget constraints that demanded cost effectiveness  |  Negative stigma around the service

RESULTS

900% ROI  | 250+ conversions per month (average)  |  Industry-low cost-per-click ($2.03)   3 year ongoing relationship between agency and client

John, ChapterTwo

John, ChapterTwo

"We have been working with the team at Lloyd Michaels for over 3 years now. When we started out we had no cash-flow, no clients, and very little money to spend on marketing. The Lloyd Michaels team quickly changed that with an excellent branding launch - followed by very cost effective digital marketing that still continues today."
John, ChapterTwo

John, ChapterTwo

"We have been working with the team at Lloyd Michaels for over 3 years now. When we started out we had no cash-flow, no clients, and very little money to spend on marketing. The Lloyd Michaels team quickly changed that with an excellent branding launch - followed by very cost effective digital marketing that still continues today."

THE BRIEF

Brand, develop, launch and execute marketing strategy for ChapterTwo as a new business in the personal insolvency & mortgage broking market.

CHALLENGES

Cementing a new company into the well established debt market  |  Very competitive Google Ads space  |  Initial budget constraints that demanded cost effectiveness  |  Negative stigma around the service

RESULTS

$2.03 average cost-per-click | Industry-low cost-per-click | 100+ conversions per month (average) | 900% ROI | 3 year ongoing relationship between agency and client

Rebekah, MyTaxDebt

Rebekah, MyTaxDebt

“It’s great working with a team that is so knowledgeable and professional. They have always been eager to continually improve campaign performances, and their passion for their clients cannot be questioned.”

THE BRIEF

Search engine optimisation (SEO). Increase ‘tax debt’ related keywords to 1st place and top 10 rankings. Increase good quality website traffic which lead to conversions.

CHALLENGES

Market saturated with ATO messaging  |  Limited number of top performing keywords

RESULTS

21 1st ranked keywords  |  41 keywords on 1st page  |  70 keywords in top 50   30+ conversions per month (average)

Rebekah, MyTaxDebt

Rebekah, MyTaxDebt

“It’s great working with a team that is so knowledgeable and professional. They have always been eager to continually improve campaign performances, and their passion for their clients cannot be questioned.”

THE BRIEF

Search engine optimisation (SEO). Increase ‘tax debt’ related keywords to 1st place and top 10 rankings. Increase good quality website traffic which lead to conversions.

CHALLENGES

Market saturated with ATO messaging  |  Limited number of top performing keywords

RESULTS

21 1st ranked keywords  |  41 keywords on 1st page  |  70 keywords in top 50   30+ conversions per month (average)

THE BRIEF

Maintain top 3 rankings in the ‘business insolvency’ search advertising for multiple search terms. Relay secondary messaging through remarketing.

CHALLENGES

High level click-fraud in area | Complex industry | Expensive keywords

RESULTS

50+ conversions per month (average)  |  3.45% click-through-rate  |  Industry-low cost-per-click  |  2.8 average position  |  60% of click-fraud prevented

Stefan, Corporate Guardian

Stefan, Corporate Guardian

“We have been working with the guys from Lloyd Michaels for over two years. Our project ideas were brought to life with their help, and we haven’t looked back since.”
Stefan, Corporate Guardian

Stefan, Corporate Guardian

“We have been working with the guys from Lloyd Michaels for over two years. Our project ideas were brought to life with their help, and we haven’t looked back since.”

THE BRIEF

Maintain top 3 rankings in the ‘business insolvency’ search advertising for multiple search terms. Relay secondary messaging through remarketing.

CHALLENGES

High level click-fraud in area | Complex industry | Expensive keywords

RESULTS

50+ conversions per month (average)  |  3.45% click-through-rate  |  Industry-low cost-per-click  |  2.8 average position  |  60% of click-fraud prevented

JACQUI, RUSHCUTTERS BAY PADDLE SPORTS

JACQUI, RUSHCUTTERS BAY PADDLE SPORTS

“The guys at Lloyd Michaels have been amazing. Having moved from distribution to retail we were really struggling with our brand identity and online sales. They were able to make some really effective recommendations and have successfully driven a substantial increase in sales for our business.”

THE BRIEF

We were asked to help sell more ski kayaks online for a local retailer in Rushcutters Bay after sales had decreased due to competition.

CHALLENGES

They had a branding problem that we needed to be overcome   Strong competition from the national distributor  |  Seasonal issues as it is predominately seen as a Summer sport

RESULTS

Average monthly ROI = 470%  |  Sales through the online store have increased significantly  |  Industry low Cost Per Click (Google Ads  |  The rental side of the business also improved significantly off the back of the campaign’s success

JACQUI, RUSHCUTTERS BAY PADDLE SPORTS

JACQUI, RUSHCUTTERS BAY PADDLE SPORTS

“The guys at Lloyd Michaels have been amazing. Having moved from distribution to retail we were really struggling with our brand identity and online sales. They were able to make some really effective recommendations and have successfully driven a substantial increase in sales for our business.”

THE BRIEF

We were asked to help sell more ski kayaks online for a local retailer in Rushcutters Bay after sales had decreased due to competition.

CHALLENGES

They had a branding problem that we needed to be overcome   Strong competition from the national distributor  |  Seasonal issues as it is predominately seen as a Summer sport

RESULTS

Average monthly ROI = 470%  |  Sales through the online store have increased significantly  |  Industry low Cost Per Click (Google Ads  |  The rental side of the business also improved significantly off the back of the campaign’s success