LEAD GENERATION

As the business world transitions to an increasingly digital landscape, so must your lead generation strategies in order to stay relevant, and better yet – thrive. At Lloyd Michaels, we put a significant emphasis on generating quality leads for our clients through digital channels that achieve an increasing, measurable return on investment.

It is now more important than ever that your message is heard through the noise, by delivering relevant, informative content through all the right channels – that is where your target market spends their time.

LEAD GENERATION

As the business world transitions to an increasingly digital landscape, so must your lead generation strategies in order to stay relevant, and better yet – thrive. At Lloyd Michaels, we put a significant emphasis on generating quality leads for our clients through digital channels that achieve an increasing, measurable return on investment.

It is now more important than ever that your message is heard through the noise, by delivering relevant, informative content through all the right channels – that is where your target market spends their time.

SEARCH ENGINE ADVERTISING (SEM)

We offer some of the most thorough search and display advertising in the country. We specialise in detailed keyword research, conversion analysis, campaign optimisation & more to ensure you receive the best possible ROI for your campaign.

Simply put AdWords is the most direct, most effective, yet most complicated, of all the online marketing channels – which is where we step in. Importantly, the channel is incredibly measurable, cost-effective, highly targeted and allows for maximum relevance.

Keyword specific messaging

Keyword specific messaging

We are Google Quality Score experts

We are Google Quality Score experts

Critical in generating a high ROI

Critical in generating a high ROI

SEARCH ENGINE ADVERTISING (SEM)

We offer some of the most thorough search and display advertising in the country. We specialise in detailed keyword research, conversion analysis, campaign optimisation & more to ensure you receive the best possible ROI for your campaign.

Simply put AdWords is the most direct, most effective, yet most complicated, of all the online marketing channels – which is where we step in. Importantly, the channel is incredibly measurable, cost-effective, highly targeted and allows for maximum relevance.

Keyword specific messaging

Keyword specific messaging

We are Google Quality Score experts

We are Google Quality Score experts

Critical in generating a high ROI

Critical in generating a high ROI

SOCIAL MEDIA ADVERTISING

The power of social media has become an increasingly effective tool when looking to distribute content and reach specific target markets. Additionally, a profound shift has taken place within social media channels, with lead generation becoming more and more important. By advertising through these channels, we can reach your customers where they spend their time and create trust.

Every great campaign now utilises the power of social media. Our experience has led us to focus on two main social avenues – Facebook & Instagram. The effectiveness of these two platforms is legendary. Constantly exceeding ROI expectations, social media advertising can’t be ignored. The digital age is now, and social media is at the forefront.

Cost effective

Cost effective

High conversion rates via lead generation forms

High conversion rates via lead generation forms

Targeted messaging

Targeted messaging

SOCIAL MEDIA ADVERTISING

The power of social media has become an increasingly effective tool when looking to distribute content and reach specific target markets. Additionally, a profound shift has taken place within social media channels, with lead generation becoming more and more important. By advertising through these channels, we can reach your customers where they spend their time and create trust.

Every great campaign now utilises the power of social media. Our experience has led us to focus on two main social avenues – Facebook & Instagram. The effectiveness of these two platforms is legendary. Constantly exceeding ROI expectations, social media advertising can’t be ignored. The digital age is now, and social media is at the forefront.

Cost effective

Cost effective

High conversion rates via lead generation forms

High conversion rates via lead generation forms

Targeted messaging

Targeted messaging

SEARCH ENGINE OPTIMISATION (SEO)

We can enhance your website’s rankings and visibility on Google and other search engines – resulting in an increase in traffic to your website. SEO is a crucial avenue of digital marketing. Not only does SEO drive relevant traffic to your website, it also leads to an increase in sales and conversions. We pledge that a minimum of 1 in 5 SEO visitors to your website will result in a conversion.

Hummingbird copywriting specialists

Hummingbird copywriting specialists

Nuanced understanding of Google algorithms

Nuanced understanding of Google algorithms

Guaranteed first page results

Guaranteed first page results

SEARCH ENGINE OPTIMISATION (SEO)

We can enhance your website’s rankings and visibility on Google and other search engines – resulting in an increase in traffic to your website. SEO is a crucial avenue of digital marketing. Not only does SEO drive relevant traffic to your website, it also leads to an increase in sales and conversions. We pledge that a minimum of 1 in 5 SEO visitors to your website will result in a conversion.

Hummingbird copywriting specialists

Hummingbird copywriting specialists

Nuanced understanding of Google algorithms

Nuanced understanding of Google algorithms

Guaranteed first page results

Guaranteed first page results

REMARKETING & DISPLAY

Remarketing, also known as ‘retargeting’, allows you to follow your visitors with secondary messaging around the websites they visit for up to 90 days. Display advertising reaches new customers by placing digital ads on websites your audience is likely to visit. Overall we see an average increase in leads of 15% when remarketing & display advertising are activated.

Keep messaging top of mind

Keep messaging top of mind

Builds brand awareness

Builds brand awareness

Cheap and extremely effective

Cheap and extremely effective

REMARKETING & DISPLAY

Remarketing, also known as ‘retargeting’, allows you to follow your visitors with secondary messaging around the websites they visit for up to 90 days. Display advertising reaches new customers by placing digital ads on websites your audience is likely to visit. Overall we see an average increase in leads of 15% when remarketing & display advertising are activated.

Keep messaging top of mind

Keep messaging top of mind

Builds brand awareness

Builds brand awareness

Cheap and extremely effective

Cheap and extremely effective

LANDING PAGE DESIGN & DEVELOPMENT

Reaching your target audience with effective messaging via the above channels is only half the battle – from there you need to help guide them toward your intended conversion goal. At Lloyd Michaels, we achieve this by designing our landing pages to provide visitors with relevant, informative content coupled with effective call-to-actions.

Nuanced content and detailed messaging

Nuanced content and detailed messaging

Industry-leading user experience (UX)

Industry-leading user experience (UX)

High-level conversion optimisation

High-level conversion optimisation

LANDING PAGE DESIGN & DEVELOPMENT

Reaching your target audience with effective messaging via the above channels is only half the battle – from there you need to help guide them toward your intended conversion goal. At Lloyd Michaels, we achieve this by designing our landing pages to provide visitors with relevant, informative content coupled with effective call-to-actions.

Nuanced content and detailed messaging

Nuanced content and detailed messaging

Industry-leading user experience (UX)

Industry-leading user experience (UX)

High-level conversion optimisation

High-level conversion optimisation

LEAD NUTURING

From a marketing perspective, it is important to remember that your marketing efforts don’t end once a new lead comes into your system. More often than not generating leads is the easy part, but if they are not engaged properly thereafter they can be lost, ignored, or snatched up by your competitors.

To prevent this from happening, we provide lead nurturing techniques to build relationships and trust – earning the lead’s business once they have been nurtured to a sale.

We provide relevant content to potential customers through the appropriate channels

We provide relevant content to potential customers through the appropriate channels

Increased ROI

Increased ROI

Our campaigns are refined so messaging is delivered at the most effective time

Our campaigns are refined so messaging is delivered at the most effective time

LEAD NUTURING

From a marketing perspective, it is important to remember that your marketing efforts don’t end once a new lead comes into your system. More often than not generating leads is the easy part, but if they are not engaged properly thereafter they can be lost, ignored, or snatched up by your competitors.

To prevent this from happening, we provide lead nurturing techniques to build relationships and trust – earning the lead’s business once they have been nurtured to a sale.

We provide relevant content to potential customers through the appropriate channels

We provide relevant content to potential customers through the appropriate channels

Increased ROI

Increased ROI

Our campaigns are refined so messaging is delivered at the most effective time

Our campaigns are refined so messaging is delivered at the most effective time

ELECTRONIC DIRECT MAIL (EDM)

When executed professionally, Electronic Direct Mail (EDM) fosters rapport, increases brand awareness and keeps customers up to date. It is a fantastic marketing tool for all types of businesses, particularly retailers with multiple client categories and membership-based organisations.

At Lloyd Michaels, we’ll customise your email campaigns to suit your business needs. Our services span EDM design, setting up multiple email lists and connecting/integrating lists with software programs such as Wordpress, Marketo, Facebook, Salesforce, AdRoll, Google AdWords and SurveyMonkey. We can also craft and code EDMs that meet web accessibility guidelines to suit users of all abilities.

MailChimp experts

MailChimp experts

Effective conversion rate

Effective conversion rate

Access to extensive databases across many audiences

Access to extensive databases across many audiences

ELECTRONIC DIRECT MAIL (EDM)

When executed professionally, Electronic Direct Mail (EDM) fosters rapport, increases brand awareness and keeps customers up to date. It is a fantastic marketing tool for all types of businesses, particularly retailers with multiple client categories and membership-based organisations.

At Lloyd Michaels, we’ll customise your email campaigns to suit your business needs. Our services span EDM design, setting up multiple email lists and connecting/integrating lists with software programs such as Wordpress, Marketo, Facebook, Salesforce, AdRoll, Google AdWords and SurveyMonkey. We can also craft and code EDMs that meet web accessibility guidelines to suit users of all abilities.

MailChimp experts

MailChimp experts

Effective conversion rate

Effective conversion rate

Access to extensive databases across many audiences

Access to extensive databases across many audiences

HOSTING & CLOUD SERVICES

We provide cloud hosting solutions for websites and applications of all sizes which is backed by Amazon Web Services – utilising state-of-the-art technologies that set industry standards.

You can trust that our hosting & cloud services allow us to ensure your website is always online and will never keep your customers waiting. Webpage load speed, local hosting & security are all critical factors in search engine rankings. Don’t get left behind!

State-of-the-art hosting technology

State-of-the-art hosting technology

Unchallenged webpage load speed

Unchallenged webpage load speed

CDN cloud services

CDN cloud services

HOSTING & CLOUD SERVICES

We provide cloud hosting solutions for websites and applications of all sizes which is backed by Amazon Web Services – utilising state-of-the-art technologies that set industry standards.

You can trust that our hosting & cloud services allow us to ensure your website is always online and will never keep your customers waiting. Webpage load speed, local hosting & security are all critical factors in search engine rankings. Don’t get left behind!

State-of-the-art hosting technology

State-of-the-art hosting technology

Unchallenged webpage load speed

Unchallenged webpage load speed

CDN cloud services

CDN cloud services

WEBSITE DESIGN & DEVELOPMENT

A website is the most important marketing tool there is – and is the centre of a businesses online presence. At Lloyd Michaels we design and build bespoke websites that reflect this importance.

You can rest assured knowing our websites boast all the capabilites that a business demands, complete with a user friendly interface that means you aren’t harmstrung with a complex, custom CMS.

Optimised for SEO and mobile

Optimised for SEO and mobile

Unrivalled UX

Unrivalled UX

Designed to drive sales / conversions

Designed to drive sales / conversions

WEBSITE DESIGN & DEVELOPMENT

A website is the most important marketing tool there is – and is the centre of a businesses online presence. At Lloyd Michaels we design and build bespoke websites that reflect this importance.

You can rest assured knowing our websites boast all the capabilites that a business demands, complete with a user friendly interface that means you aren’t harmstrung with a complex, custom CMS.

Optimised for SEO and mobile

Optimised for SEO and mobile

Unrivalled UX

Unrivalled UX

Designed to drive sales / conversions

Designed to drive sales / conversions